One of Germany’s Largest Bookmakers Cuts TAT to Under 4 Weeks

Key Highlights

<4

Weeks turnaround
time

€600 K+

Estimated value 

generated

2+

Years of continued 

engagement

About The Bookmarker

It is an international sports betting, gaming, and technology group of companies, comprising a series of independent companies dotted around the world. It is headquartered in St. Julian’s, Malta. The company also has branches in Germany, Austria, Croatia, Gibraltar, Colombia, and the U.S. More than 1,800 people work for the group, with more than 6,000 in the whole Franchise network. Their product is available at any time online and mobile via their app or website, as well as offline in one of their 1,300 and counting shops located in Germany and Austria. The company has an estimated annual revenue of €273 million.

Challenges

  • Their multi-channel operation, encompassing 1,200+ retail shops, an online sportsbook, and a third-party powered online casino, creates a fragmented data landscape. This hinders effective monthly performance tracking and budget monitoring across online and retail segments, impeding data-driven decision-making.
  • While their customer service data resides in Salesforce, leveraging it for efficiency and effectiveness improvements remains a challenge. A comprehensive data analysis approach was needed to identify improvement areas, streamline processes, optimise resource allocation, and ultimately enhance customer satisfaction and loyalty.
  • Their management required comprehensive analytics for acquisition spend, campaign effectiveness, and product change impact. Lack of consolidated data and robust tools hindered informed decisions crucial for growth and profitability.

Solutions

  • FalconDive’s unified data platform consolidated data from all channels, providing a single source of truth for management reporting. Pre-built dashboards and reports tracked and monitored 32 key performance indicators (KPIs) across various departments, including revenue model, product, customer lifecycle, trading, and operations.
  • Leveraging their customer service data from Salesforce, FalconDive’s advanced analytics capabilities extracted valuable insights into customer sentiment, operational efficiency, and resource allocation, enabling improved customer satisfaction and loyalty.
  • FalconDive’s powerful analytics engine enabled analysis of the impact of tax absorption, change in combi-offers, acquisition bonuses, delivering actionable insights for optimising marketing campaigns, maximising ROI, and driving sustainable growth.

Results

FalconDive offered real-time visibility that empowered management to make data-driven decisions and optimize performance across the entire organization.

<4

Weeks turnaround
time

€600 K+

Estimated value 

generated

2+

Years of continued 

engagement

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