Leading iGaming Brands Optimize Campaigns with AI-Powered Insights

Key Highlights

<4

Weeks turnaround
time

€2 Million +

Estimated value 

generated

2+

Years of continued 

engagement

About the brands

A prominent online betting and casino brand in Turkey offers a variety of betting options, including sports betting and casino games. Over the years, it has been recognized for its promotions, bonuses, and competitive odds.


Another online gambling platform, active in various Latin American markets and Turkey, provides a wide range of gaming and betting options. These include sports betting, live casino games, and virtual sports.

Challenges

  • Despite a robust DWH supported reporting and CRM, the brands data structures lacked the necessary detail for granular analysis of bonus and campaign effectiveness. This hindered precise optimisation and improvement efforts.
  • Combating significant bonus abuse called for strategic re-allocation and optimisation of bonus spending. The objective was to enhance both acquisition and retention efforts and maximise the ROI of bonus programs.
  • The volatility of margins in dynamic markets like Turkey presented a critical challenge. Effective management of margins was crucial to ensure stable revenue generation and accurate planning for future growth.
  • A significant portion of high-value customers churning out, led to lost revenue, and missed opportunities. The lack of insight into churn risks and high-value customer potential hindered effective retention and growth strategies.

Solutions

  • FalconDive’s comprehensive customer and campaign insights enabled both brands to optimise their campaigns through granular analysis and AI-powered recommendations. This led to better resource allocation and focused efforts across bonus allocation, high-value customer identification, and VIP management.
  • FalconDive helped the brands minimise bonus losses by detecting potential abusers early. Analysing customer response data enabled strategic re-allocation, maximising ROI and effectiveness. Personalised bonus campaign execution based on precise customer segments further boosted engagement and value.
  • FalconDive’s sportsbook margin monitor empowered the brands to navigate volatile markets, ensuring stable revenue growth through data-driven planning, pricing adjustments, and resource optimisation.
  • FalconDive’s predictive engine helped the brands identify churn risks and high-value customers early, allowing for targeted interventions and maximising customer lifetime value.

Results

Leveraging FalconDive, both the brands optimised their CRM efforts to gain cost-efficiencies while enhancing customer engagement and revenue.

<4

Weeks turnaround
time

€2 Million +

Estimated value 

generated

2+

Years of continued 

engagement

Turn Success Stories Into Your Reality.