iGaming Giant in CEE Drives €45 Million Revenue in 6 Years With BI Initiatives

Key Highlights

2.5X

Lower development
cost

€45 Million +

Estimated value 

generated

6+

Years of continued 

engagement

About The Company

Established in 1990 in Prague, it has become one of the first-ever joint-stock companies in the country’s modern history. It is providing innovative world-class entertainment in betting and gaming across multiple product verticals like Sports Betting, Online Casinos, Lotteries, Virtual Sports, and Slot Machines. The group employs a workforce of more than 6,000 and their footprint now extends to the Slovakian, Polish, Romanian, and Croatian markets. The company has an estimated annual revenue of €500 million.

Challenges

  • The company sought to elevate their data infrastructure to a comprehensive platform, empowering them to unlock deeper customer insights, optimize lifecycle management, and fuel growth across operations, product development, and financial analysis.
  • The expansion into new markets, integration of new platforms, and launch of new products resulted in a significant increase in data volume and complexity. The previous Financial Reporting Suite struggled to manage and analyse this data effectively, hindering timely decision-making and limiting business agility.
  • The absence of a unified data platform led to disparate reporting across markets. Each region operated with its own data format and KPI definitions, creating inconsistencies and hindering the consolidation of insights. This lack of a single source of truth eroded trust in data-driven decision-making and incurred significant overhead costs in reconciling discrepancies.
  • The business required expert guidance in leveraging their Customer Data Platform for personalised marketing promotions and campaigns.

Solutions

  • FalconDive’s unified data platform eliminates the need for a large internal BI & analytics team. Its pre-built features and intuitive interface empowered the company to consolidate data sources, create visualisations, and analyse data without coding expertise.
  • FalconDive’s cloud-based platform can integrate data from any source, regardless of location, format, or complexity. This enabled them to consolidate data from all its markets, platforms, and product providers into a single platform for a holistic view of their business.
  • FalconDive’s centralised management and automated workflows reduce BI & analytics management, maintenance, and development costs by up to 3x with every data source integrated into FalconDive – which became the company’s single source of truth.
  • FalconDive’s CDP provides a comprehensive view of each customer, enabling personalised experiences and targeted campaigns across all channels. The company was able to use FalconDive to feed data into customer service, marketing, risk management, VIP teams, and retail shops.

Results

FalconDive empowered data-driven decision making faster and more cost-effectively, unlocking significant revenue growth.

2.5X

Lower development
cost

€45 Million +

Estimated value 

generated

6+

Years of continued 

engagement

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